Liam understands what it means to play footy and cricket at the elite level. He knows first-hand the challenges of transitioning from your local club to the rigorous demands and public exposure of a big league career.
Liam draws on a life-long dedication to sport and 25 years of involvement with the AFL/VFL starting with his first game for North Melbourne in 1989. Traded to Geelong in 1993, Liam played more than a hundred games (including two grand finals) before retiring in 1999. He stepped straight into player management and has since overseen dozens of player careers including superstars like Gary Ablett Jnr, Lance Franklin, Dane Swan, Scott Pendlebury, Paul Chapman and Jack Riewoldt.
As a cricketer, Liam clocked up 170 games for North Melbourne Cricket Club and a stint on the Victorian State Squad.
Liam is highly regarded within the AFL community, having negotiated some of the biggest contracts in the game’s history. He sits on the AFLPA Agents Accreditation Board, overseeing fellow accredited agents and is well-known as a commentator through media roles with Off the Bench, AFL Live, Fox Sports and SEN.
“I get the highs and lows of footy. I’ve been there. I know the media can make or break you and that having reliable, sound guidance is crucial to making the most of your potential, on and off the ground, and beyond the glitz of the spotlight. Experience at the pointy end of contract negotiation is the difference between you simply making a living or building a future for yourself.”
James combines a savvy business brain with an unwavering passion for AFL and sport. He can’t remember a time when he didn’t want to be in player management. He has worked alongside Liam for his entire professional career, honing his craft at the forefront of countless contract negotiations, and career planning and personal development sessions.
A footy player himself, James completed a Bachelor of Business (Economics/Finance and Management) in 2008 and immediately joined IMG’s AFL Division. He gained AFLPA Agents Accreditation in 2010 and has since put into practice his belief that, with the right support and expertise, you can maximise your footy career or sporting life, and reap the rewards and satisfaction you deserve.
“Whether you’re a young player or a veteran, my mission at Precision is to make sure that you always have a voice, that we’re listening to what you want and need from your footy career. There’s no autopilot in this business. We stick with you through the ups and downs and provide you with the guidance and resources you need to make it work for you, both now and post-footy.”
Drafted from the North Ballarat Rebels at the age of 17 with Pick 16 of the 2006 National Draft to the West Coast Eagles, there isn’t anything that Mitch experienced that a young player being drafted won’t go through.
Moving to the other side of the country at a young age, breaking into the side early in his career, being left out of the team, playing in big games, suffering serious injuries, homesickness, and being delisted. Mitch is qualified to talk to young players who are aspiring to be drafted about the pressures and how to best prepare for life as an elite athlete.
Mitch identified his passion for welfare and mentoring during his AFL career, which he is currently completing his studies on.
A terrific acquisition for Precision Sports & Entertainment Group, Mitch joimed the team in 2017 as he is extremely keen to assist players preparing for life as an AFL player, as well as helping those in the early stages of their AFL career.